1) End goal for you.
2) Identify Audience
3) Audiences End Goals
4) Content / scripting
- Present the problem. For example, there is no free social media schedulers available on the market. Paying for things like hootsuite etc is expensive.
- Present the solution. For example, Posty Post tackle this by giving you a free alternative to hootsuite etc by replacing the monthly subscriptions with advertising
- Additional reasons to purchase. Here, we generally try to gove the audience a number of the key features that we believe they will find useful and entice them into purchasing / finding out more
- CTA – where your audience can find out more. This is usually a website (ideally a landing page tailored to what the audience just watched) but may also include a phone number, email or social media links.
3.1) But how long should my script be?
3.2) How do I know how long my video will be?
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