Step One: Your End Goal
Step Two: Identify Audience
Step Three: Audiences End Goals
Step Four: Content / scripting
A structure we typically follow is:
- Present the problem. For example, there is no free social media schedulers available on the market. Paying for things like hootsuite etc is expensive
- Present the solution. For example, Posty Post tackle this by giving you a free alternative to hootsuite etc by replacing the monthly subscriptions with advertising
- Additional reasons to purchase. Here, we generally try to gove the audience a number of the key features that we believe they will find useful and entice them into purchasing / finding out more
- CTA – where your audience can find out more. This is usually a website (ideally a landing page tailored to what the audience just watched) but may also include a phone number, email or social media links.
You don’t necessarily need to follow this exact structure, but we have found it to work very effectively. We are still to see an animation which doesn’t include these four elements in one way or another!
Dependent on the length of your animation, we suggest that you cover no more than four key points in a two minute animation.
But how long should my script be?
How do I know how long my video will be?
Step Five: Review
We hope that you’ve found our guide on how to plan an animation project is useful! Please get in touch if you’d like to know more about how we usually plan out an animation project – and definitely get in touch if you’re interested in having us do your animation project!
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You wont regret it! We’ll guide you through the entire process from start to finish!